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Tag Archives: brands

Something that has been on my mind no end just lately – growth. We’re falling into a recession, defined by the fact that growth in the economy is zero or negative, it’s not completely illogical to see sales and business growth at the very least stall. It eases my mind to think that this is happening to everyone and so I should just sit tight and wait, I’m impatient though – I don’t want to wait.

That aside I’ve been thinking about the size of the market in the first place. I want to double the sales for our main product in the next 6 months. To do this I’m going to get us better SERPS (as a starting point anyway) but what happens if we rank #1 for all our keywords and we still don’t see an increase in sales….then I guess we’re reaching the complete market. Then what? I guess then we have to consider other types of marketing as opposed to solely online (promotion, advertising etc). By reaching #1 we capture the entire market that BROWSES for our product but what about all those people that simply search by brand name. So therefore we need to strengthen the brand and raise awareness so that more people search for us as opposed to just our product, if we can also add an intrinsic positive feeling with the awareness that would also help battle some of the ‘buying online’ demons that people still have making it even more beneficial.

Complete brain fart there, but I feel like I’m getting somewhere.

We have a competitor that sells the exact same product as us (made in the same factory even – literally the box and our superior manual is the only difference) and yet they have branded theirs ‘x’.

Now I’m all for branding – as long as it carries a value that the customer can understand.

With our competitor there is no information about what the brand means, where it came from etc just the logo. They even have the cheek to advise against other ‘cheaper’ versions of their brand and yet when I called to ask what the difference was exactly the sales advisor couldn’t tell me – she even said ‘it’s just something we thought of, it’s the same product really’.

What makes this even worse is that they use the same brand on a completely different product! Is the consumer really this daft? Do they not think ‘what the hell is ‘x’, sounds like a loads of bull? I would…

We are going to be branding a future product for the second site and have already gone to the trouble of setting up a mini site, creating a backstory, logo and information page on our regular site to explain how wonderful ‘m’ is – in the vain hope that the consumer can use this as a distinguishing factor against our competitors. It wasn’t even that hard.

Tut tut…….rant over

Today I am mostly listening to the excellent Kid Carpet – Casio Royale