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Tag Archives: competitor

A large company in the UK has suddenly appeared 2nd in the SERPS for our two main key phrases (they weren’t even ranked before this week). The thing that has got me confused is this:- say the phrase is ‘banana monkey’…this page that is #2 in the SERPS does not feature ‘banana’ anywhere on the page (I’ve checked the source code and everything.

So how did that happen?

By the way – the page has no inward links (internal or external) and has no PR

We have a competitor that sells the exact same product as us (made in the same factory even – literally the box and our superior manual is the only difference) and yet they have branded theirs ‘x’.

Now I’m all for branding – as long as it carries a value that the customer can understand.

With our competitor there is no information about what the brand means, where it came from etc just the logo. They even have the cheek to advise against other ‘cheaper’ versions of their brand and yet when I called to ask what the difference was exactly the sales advisor couldn’t tell me – she even said ‘it’s just something we thought of, it’s the same product really’.

What makes this even worse is that they use the same brand on a completely different product! Is the consumer really this daft? Do they not think ‘what the hell is ‘x’, sounds like a loads of bull? I would…

We are going to be branding a future product for the second site and have already gone to the trouble of setting up a mini site, creating a backstory, logo and information page on our regular site to explain how wonderful ‘m’ is – in the vain hope that the consumer can use this as a distinguishing factor against our competitors. It wasn’t even that hard.

Tut tut…….rant over

Today I am mostly listening to the excellent Kid Carpet – Casio Royale