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Tag Archives: mistakes

Ok so it sounds really corny and I know that but you can’t do these things enough. Unfortunately I have learnt this the hard way – but I guess at least I’m learning.

This week we have been screwed because of another company not doing there half a project properly, what gets me is that I should have been prepared for them to make the mistake, expected it and pushed their hand so that they couldn’t make said mistake. In short, it’s my error for not seeing the possibility of theirs.

What other companies do has a huge impact in what we do on a day to day level as well as a crisis management point of view, whether they be competitors, suppliers or service providers. I need to prepare for other people to mess up, expect their worst and push for their best.

Our rankings are starting to creep up now although my secondary KW seemed to have stumbled for some reason. I am laying the second site to one side for the next couple of weeks and really get some focus on the original – ready for the gift giving season. Traffic is starting to stall now and I would love to get some growth before the holiday season. Historically our natural traffic has grown 700% since September last year. That makes me smile.

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I finally had a bit of a PR breakthrough! I was so excited on the way into work thinking of all the things that we could make out of this new angle. We have made the initial contact now to see if the other party can see some benefit in working together, now it’s just wait and see I guess. Hopefully they will come back soon, even if it’s a negative response.

Then something bad happened. Basically I spotted a mistake a few weeks ago – asked for more information and when they didn’t respond I forgot about it, rather than following it up like I should have done. Today it came back and bit me on the ass. That sucks. Lesson well learnt for sure.