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Tag Archives: product

We have come such a long way, when I started we didn’t even have the respect of a small time eBay seller – now we have online exclusivity for our key brand (a brand that now delivers 90% of our sales). Why I’m so happy I could do a lil jig.

We have also had some very positive contact with another supplier of a variation of our product (helped mainly by the progress we have made with our main brand).

I’m still feeling frustrated…I know what I want to acheive but I can’t see clearly how to get there yet. Patience isn’t one of my main assets. I feel like I should be achieving more (although my boss is happy with what I’m doing at the minute)….my tension headaches seem to have backed off since I had a day off last week.

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I’ve managed to get some product into the new site, and I’ve pretty much done all the keyword research that I can and come up with our main targets for the SERPs. I don’t have any firm pricing though so we can’t go live yet…then it’s the long slog from here on out. Plus our techy guy has NO eye for detail so I am constantly e-mailing him requesting changes in text or links when really he should be getting it right in the first instance.

Primary product periphery terms are starting to pick up now albeit pretty slowly.

On top of this our most recent batch of our most popular product is faulty AND we have no instructions for another so I have people shouting at me from all angles…keeps me on my toes though.

Apparently eBay are trying to move away from Auctions and go more for buy it nows rivalling Amazon. That sounds like nothing but fantastic news to me as my experience (within work) Amazon are incompetent to the point of negligent, allow illegal activity within the site un-monitored and have no drive for development in the slightest. A bit of competition may be just what they need.

One of the main issues that we have found more recently is that we have some nice SERPS for our main product base, but we’re really struggling with the more periphery terms for the other non-related products. That’s logical I know but that doesn’t mean I have to like it. I want to be on page one for everything. Inside I know that because the terms aren’t related my task is impossible (hence the second website).

We have chosen to split out some of the less related products into the second site. Personally I think that we could tread down a dangerous path if we’re not careful. One thing we can’t do is over specialise, it’s too limiting. It would be a lot easier to optimise a website that only sold tyres to the term ‘tyres’, but what value would that hold for the shopper? Also I think it gives people less choice and there is less chance of cross-over from other products. Not the path for us anyway.