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Tag Archives: stress

We have come such a long way, when I started we didn’t even have the respect of a small time eBay seller – now we have online exclusivity for our key brand (a brand that now delivers 90% of our sales). Why I’m so happy I could do a lil jig.

We have also had some very positive contact with another supplier of a variation of our product (helped mainly by the progress we have made with our main brand).

I’m still feeling frustrated…I know what I want to acheive but I can’t see clearly how to get there yet. Patience isn’t one of my main assets. I feel like I should be achieving more (although my boss is happy with what I’m doing at the minute)….my tension headaches seem to have backed off since I had a day off last week.

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Something that has been on my mind no end just lately – growth. We’re falling into a recession, defined by the fact that growth in the economy is zero or negative, it’s not completely illogical to see sales and business growth at the very least stall. It eases my mind to think that this is happening to everyone and so I should just sit tight and wait, I’m impatient though – I don’t want to wait.

That aside I’ve been thinking about the size of the market in the first place. I want to double the sales for our main product in the next 6 months. To do this I’m going to get us better SERPS (as a starting point anyway) but what happens if we rank #1 for all our keywords and we still don’t see an increase in sales….then I guess we’re reaching the complete market. Then what? I guess then we have to consider other types of marketing as opposed to solely online (promotion, advertising etc). By reaching #1 we capture the entire market that BROWSES for our product but what about all those people that simply search by brand name. So therefore we need to strengthen the brand and raise awareness so that more people search for us as opposed to just our product, if we can also add an intrinsic positive feeling with the awareness that would also help battle some of the ‘buying online’ demons that people still have making it even more beneficial.

Complete brain fart there, but I feel like I’m getting somewhere.