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Tag Archives: Trade fairs

The trade fair yesterday was dead. The halls were half full and there was loads of free seating in all the restaurants where last year even the floor space was being fought after. Either people didn’t have the spare capital to invest in seeing next season’s products or loads of people have already gone bust. Last week was a real tough week for us, pretty much the worst week of the year so far.

I’ve been having a look at the SERPS over a longer timescale this week too and I’m impressed with the improvement listings wise but not with the traffic that we are getting. Given the improvement I really would have hoped for a more noticable increase. This may have something to do with the seasonality of some of our products. Actually that’s not true. We get slightly more traffic than we did this time last year but that is impressive as that traffic is 100% natural whereas this time last year we were spending £500 a year on PPC. Maybe I should be a little more impressed. My next goal is to get to page one for some of our periphery terms, we are hovering in the top few of page 2 at the minute for my favourite one.

I’m going to get more focus on to the second site this week – there’s loads more product that I could uploads and with new pricing from pretty much all of our suppliers I need to have a look through that too. One of our departments is called ‘things’ and we are now on page 9 of Google for the keyword ‘things’ 🙂 I don’t think that’s so bad for saying it’s not been live for long.

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