A large company in the UK has suddenly appeared 2nd in the SERPS for our two main key phrases (they weren’t even ranked before this week). The thing that has got me confused is this:- say the phrase is ‘banana monkey’…this page that is #2 in the SERPS does not feature ‘banana’ anywhere on the page (I’ve checked the source code and everything.
So how did that happen?
By the way – the page has no inward links (internal or external) and has no PR
Smudgely's Online Marketing Log 