I’ve managed to get some product into the new site, and I’ve pretty much done all the keyword research that I can and come up with our main targets for the SERPs. I don’t have any firm pricing though so we can’t go live yet…then it’s the long slog from here on out. Plus our techy guy has NO eye for detail so I am constantly e-mailing him requesting changes in text or links when really he should be getting it right in the first instance.
Primary product periphery terms are starting to pick up now albeit pretty slowly.
On top of this our most recent batch of our most popular product is faulty AND we have no instructions for another so I have people shouting at me from all angles…keeps me on my toes though.
Apparently eBay are trying to move away from Auctions and go more for buy it nows rivalling Amazon. That sounds like nothing but fantastic news to me as my experience (within work) Amazon are incompetent to the point of negligent, allow illegal activity within the site un-monitored and have no drive for development in the slightest. A bit of competition may be just what they need.
Smudgely's Online Marketing Log 